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Percolate is one of the content curation tools that will help grow your business. It is the system of record for marketing. It provides a powerful, intuitive platform to manage all your marketing in one place.
The vision of the company is to transform the marketing industry through technology. Percolate is the only software designed for your brand. Their platform encodes the strategic and visual elements of your marketing, including target audiences, channels, objectives, and identity guidelines to make everything you do more efficient and inspired. This gives you a flexible system that improves team productivity, strengthens your brand and increases sales.
When it comes to campaign planning, Percolate lets you schedule, collaborate and coordinate every marketing activity across every team around the world. Their cross-channel calendar connects all your digital and offline marketing priorities to streamline communications and simplify planning.
They also helps you have a great creative development process. Percolate’s integrated creative briefs guide communication and collaboration between marketers and agencies, and their flexible works pace tools help you quickly create remarkable content of any type. Percolate briefs let teams easily execute, manage and measure successful cross-channel marketing and advertising campaigns, all in one place.
It goes without saying that the best marketing is collaborative. Percolate helps you move away from “war rooms” and endless email threads. Their software lets your team build on concepts together, with the flexibility to support even the most complex workflows. With Percolate, teams of any size can create, review and approve content in real time, even from a mobile device.
What is more is that Percolate streamlines how your brand manages and captures audience attention through a suite of tools for publishing and paid media. Brands can synchronize a campaign across all online and offline channels, so content marketing, email, social, search, TV, print, and display advertising all work together.
Nowadays, you can get immediate feedback from your audiences. In Percolate, you can go beyond social CRM and build your brand with targeted customer experiences. Teams can intelligently engage audiences, route inquiries to the right team or third-party system, and transform every fan into a content creator with FanBranded, our UGC app.
As your marketing generates a lot of data, Percolate’s closed-loop system lets you analyze your marketing from creation to customer, delivering insights no other software can. With customizable reports, teams can use performance metrics to inform strategic decisions, optimize resource requirements, and determine cross-channel ROI.
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